Who is Luis Alberto Cruz?

There is nothing more fun than working on design projects that I have a personal connection to. was one of them.

There’s a Dominican kitesurfer in Cabarete that I’ve gotten to know over the past year. His name is Luis Alberto Cruz, and he might be one of the best freestyle kiteboarders in the world… But he is virtually unknown by the rest of the kiting community!

Luis Alberto Cruz

Luis Alberto Cruz getting lost in the stoke in Cabarete

Check out the article I wrote for KSURF detailing the story of Luis Alberto Cruz and his rise to the top of the podium at the World Kiteboarding League in Cabarete.


“Who is Luis Alberto Cruz?” via KSURF

Luis is an awesome guy and a spectacular athlete, but his geographic and economic circumstances have made his journey as a pro kiter a challenging uphill battle. I was happy to make a website for Luis to help promote his career, and to thank him for all he’s done for me. And I am stoked with how it turned out!

Luis Alberto Cruz and Adeuri Corniel

Throwing down in Shred Town with Luis Alberto Cruz and Adeuri Corniel

From my first weeks in Cabarete when he would magically appear with my board after one of my many spectacular wipeouts to helping my progression by teaching me how to unhook and do raleys… allowing me into his family’s home to spend Christmas when I was gearing up for a holiday alone… coming to my rescue when my moto ran out of gas… and anything else that I needed for no other reason than he’s a genuinely nice person.

Crystal Veness - @crystalintl

Crystal Veness unhooked! Lessons in “How to Be a Badass Kiteboarder” by Luis Alberto Cruz

I wish the best for my friend Luis Alberto Cruz in his life and his kitesurfing career, because I know how hard he’s worked for it.

Website //
Facebook //
Instagram // @luiscruzkite

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